I'm Sherizan, a Product & UX Designer in Singapore and UAE 👋🏻

A global design leader and AI evangelist with over a decade of experience in product design, UX strategy, and AI-driven experiences. From superapps to digital banks to AI-powered products, I've designed and shipped experiences that impact millions of users across Southeast Asia, the Middle East, and beyond. I've lived in 4 countries (Singapore, Indonesia, France, Finland, US and UAE) and worked with some of the best companies in the world.

Currently, I serve as the Chief of Design at AstraTech, (backed by G42) leading the evolution of Botim into a global superapp. I'm also the founder of GetGlocal, an AI-powered translation platform for apps, and Nasma.ai, an AI-driven prayer and faith-based app. In 2020, I created an Indo-fusion restaurant called Men On A Mission (MOAM), in Singapore.

AI-first UX & Product Design — Designing intuitive, AI-powered user experiences. Building & Scaling Digital Products — From GrabPay to TikTok Pay, I've built products that scale to millions. Design System — Creator of Duxton, Grab's Design System, and led the TikTok Pay Design System. AI & Fintech Innovation — Designed fintech products across GrabPay, BNPL, TikTok PayLater, and GXS Digital Bank. Design Leadership — Driving AI and product-led growth in superapps, fintech, and commerce.

Latest posts
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Work Experience
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  • Sep2024 - Current
    Astratech
    Chief of Design

    Building the next-gen Botim.

  • Oct2023 - Nov2024
    TikTok
    Global Design Leader

    I lead a team of passionate designers (Beijing / Shanghai / Singapore / San Jose) committed to creating world-class products. Our team thrives on diversity, bringing together a rich mix of skills from design system specialists to UI craft experts. Together, we drive innovation and excellence in product design.

    Global Payment TikTok Shop • Live TikTok Creator • Seller TikTok PayLater TikTok Design System

Recent projects
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Let's Connect

If you want to get in touch with me about something or just to say hi, reach out on social media.