A global design leader and AI evangelist with over a decade of experience in product design, UX strategy, and AI-driven experiences. From superapps to digital banks to AI-powered products, I've designed and shipped experiences that impact millions of users across Southeast Asia, the Middle East, and beyond. I've lived in 4 countries (Singapore, Indonesia, France, Finland, US and UAE) and worked with some of the best companies in the world.

Currently, I serve as the Chief of Design at AstraTech, (backed by G42) leading the evolution of Botim into a global superapp. I'm also the founder of GetGlocal, an AI-powered translation platform for apps, and Nasma.ai, an AI-driven prayer and faith-based app. In 2020, I created an Indo-fusion restaurant called Men On A Mission (MOAM), in Singapore.

AI-first UX & Product Design — Designing intuitive, AI-powered user experiences. Building & Scaling Digital Products — From GrabPay to TikTok Pay, I've built products that scale to millions. Design System — Creator of Duxton, Grab's Design System, and led the TikTok Pay Design System. AI & Fintech Innovation — Designed fintech products across GrabPay, BNPL, TikTok PayLater, and GXS Digital Bank. Design Leadership — Driving AI and product-led growth in superapps, fintech, and commerce.