Building the next-gen Botim.
- Sep2024 - CurrentAstratechChief of Design
- Oct2023 - Nov2024TikTokGlobal Design Leader
I lead a team of passionate designers (Beijing / Shanghai / Singapore / San Jose) committed to creating world-class products. Our team thrives on diversity, bringing together a rich mix of skills from design system specialists to UI craft experts. Together, we drive innovation and excellence in product design.
Global Payment TikTok Shop • Live TikTok Creator • Seller TikTok PayLater TikTok Design System
- Oct2023 - Oct2016GrabSr. Principal Designer
I was working on new strategic projects, initiatives like our digital wallet GrabPay, micro-investing, and digibank. When I was at Grab Ventures, I designed and launched Groceries in Indonesia and Thailand, supported the expansion of Grab Kitchen, our cloud/ghost kitchen in Indonesia too.
I was part of the founding team of Grab-Singtel Digibank that secured the MAS digibank license. I was also part of the core team that raised and secured Series A of Grab Financial’s $300M💰 funding.
I was awarded the CEO Award 🏆 for my exemplary performance in 2018, having been promoted twice, once as a Manager and again in 2019 as a Principal (IC).
- Apr2015 - Oct2016NostoUX Designer/Frontend Developer
Machine Learning & AI Personalisation for e-commerce brands
- Apr2013 - Sep2013eBayUX Designer
Microsites for partners in Southeast Asia
- Mar2010 - Jul2012YahooUX Designer
Yahoo News! Led UX redesign of the news platform, improving user engagement metrics by 18%. Yahoo Screen — Designed video streaming interface with intuitive navigation and personalized content recommendations. Custom Brand Experiences - Created immersive digital marketing solutions for premium brand partners across the SEA region